Privacy Notice

Effective date: August 22, 2026

Heyday Craft respects your privacy. This Privacy Notice explains how Hilary Dell, a California sole proprietor doing business as Heyday Craft (“Heyday,” “we,” “us” or “our”), collects, uses and shares information when you visit our website, contact us or use our online booking services.

1. Information We Collect

Depending on how you interact with Heyday, we may collect:

  • Contact information, such as your name, email address and phone number

  • Booking information, such as the service requested, appointment date and scheduling preferences

  • Project information, such as your sewing or quilting experience, project ideas, deadlines, pattern links and images you choose to upload

  • Communications, including messages, questions and feedback you send to us

  • Transaction information, such as the service purchased, amount paid and payment status

  • Website-use information, such as your IP address, browser, device, referring page and pages viewed

  • Cookie and similar technology information used to operate the website, remember preferences and understand website activityPayment-card information is processed by our payment provider. Heyday does not receive or store your complete payment-card number.

2. How We Use Information

We may use information to:Provide and manage sewing and quilting servicesSchedule appointments and process paymentsPrepare for project-planning calls and private lessonsCommunicate about bookings, changes, reminders and follow-up informationRespond to questions and customer-service requestsSend marketing emails when you have chosen to receive themOperate, maintain and improve the website and servicesProtect against fraud, misuse or security threatsMeet legal, tax and accounting obligations

3. How We Share Information

We may share information with service providers that help us operate Heyday, including:

  • Squarespace, which hosts the website and may provide website analytics and email-marketing tools

  • Acuity Scheduling, which manages appointments, intake forms and booking communications

  • Stripe, which processes paymentsOther technology, professional or administrative providers used to operate the business

These providers may process information according to their own privacy policies and their agreements with Heyday.We may also disclose information when required by law, to protect our rights or safety, or in connection with a sale, transfer or reorganization of the business.

Heyday does not sell personal information. We do not share personal information for cross-context behavioral advertising.

4. Cookies and Analytics

Our website and service providers may use cookies and similar technologies that are necessary for the website to function or that help us understand how visitors use the website.You can control cookies through your browser settings and, when available, the cookie controls displayed on the website. Blocking some cookies may affect how the website functions.Because there is not a uniform industry standard for browser “Do Not Track” signals, the website may not respond to them. Where required by applicable law, supported opt-out preference signals such as Global Privacy Control will be honored.

5. Email Communications

We may send service-related messages about appointments or purchases. These messages are necessary to provide the service you requested.We will send promotional emails only when permitted by law and, where required, with your consent. You can unsubscribe from promotional emails by using the link in the email. Unsubscribing from marketing will not stop necessary booking or transaction messages.

6. Data Retention

We retain personal information only for as long as reasonably necessary for the purposes described in this notice, including providing services, maintaining business and tax records, resolving disputes and meeting legal obligations.

7. Your Choices and Privacy Rights

You may contact us to request access to, correction of or deletion of personal information we maintain about you. We may need to verify your identity before completing a request, and some information may be retained when required or permitted by law.California residents may have additional privacy rights under applicable California law. Heyday will respond to valid privacy requests as required by law and will not discriminate against you for exercising a privacy right.To make a request, email hi@heyday.com.

8. Security

We use reasonable administrative and technical measures intended to protect personal information. However, no website, transmission or storage system can be guaranteed to be completely secure.

9. Adults Only

The website and services are intended for people who are at least 18 years old. We do not knowingly collect personal information from children under 18. If you believe a child has provided information to us, please contact us so we can review and delete it where appropriate.

10. Third-Party Websites

The website may link to third-party websites or services. Their privacy practices are governed by their own policies, not this Privacy Notice.

11. Changes to This Notice

We may update this Privacy Notice from time to time. The updated notice will be posted on this page with a revised effective date.

12. Contact Us

Questions or requests about this Privacy Notice may be sent to:

Heyday Craft
Email: hi@heyday.com